Lauren currently serves as Director of Wholesale Marketing at YETI in Austin, TX. She has over 15 years of experience in retail marketing, holding both Sales and Marketing roles. Throughout her career, she has led teams focused on creating a premium experience across all consumer touchpoints including brick-and-mortar retail, eCommerce, digital marketing, and events. Prior to joining YETI, Lauren was a National Account Director for GSP, a full-service retail agency. Lauren has a Bachelor’s Degree in Advertising and a Master’s Degree in International Advertising from the University of Florida.