Lauren currently serves as the Director of Wholesale Marketing at YETI in Austin, TX. With over 15 years of experience in retail marketing, she has held roles in both sales and marketing. Throughout her career, she has led teams focused on creating a premium experience across all consumer touchpoints, including brick-and-mortar retail, eCommerce, digital marketing, and events. Before joining YETI, Lauren was a National Account Director for GSP, a full-service retail agency. Lauren holds a Bachelor’s Degree in Advertising and a Master’s Degree in International Advertising from the University of Florida.